Rapid EMT Academy
Rapid EMT Academy is a fully accredited training entity through the state of Missouri, providing training and education in pre-hospital emergency medicine.
UI/UX Design + Web Design & Development + Visual Design
Goals
Rapid EMT Academy needed a fresh new website redesign using their existing logo. They had a Facebook page but needed a website to attract students to their school, describe their programs, enrollment dates and prerequisites. They wanted to enable payment through their website and share all the wonderful testimonials from prior students.
Branding
I went with a strong color palette and professional looking font choices and icons to compliment both their logo and messaging. I designed a bold UI that conveyed a sense of urgency, trustworthiness, cleanliness, and competence.
Color Palette and Fonts
Challenges & Solutions
I met with the client to learn more about the academy, their objectives and needs for the website. I was given a tour of the academy, and provided with some of their training manuals, and marketing collateral. My background as a medic in the Air Force Reserves also helped me approach the project with an insight into what students and professionals in that space need from their training and resources.
I analyzed the Rapid EMT materials, and examined competitor websites to ensure the website would not only stand out, but also align with user needs. Based on these insights, I crafted a tailored content strategy, compelling messaging, and user-centric design to help the client differentiate themselves.
Knowing how important high-quality imagery is on a website, I searched for, and integrated additional photos that best represented the academy, and would build a strong connection with the audience. Subtle animations were added throughout to enhance user engagement and create a more dynamic and visually appealing experience.
The final result
After much collaboration and pixel perfect customization of the design from mobile to desktop, we built a brand new beautiful and easy to navigate website that showcased their updated branding, and everything they envisioned for their online presence.
The website has been a major factor in the success of Rapid EMT Academy. Their classes have been at full capacity since the website launched! As a result, anyone looking to join the next class needs to be added to a waiting list.
“Alexandra did a wonderful job redesigning our website! She was great to work with and our website looks fantastic!”
Kelly Heusohn
Rapid EMT Academy
Responsive Design
Website Presence
