Branding design

A solid brand is an integral part of standing out.

Identity & Branding

A strong brand helps in creating instant recognition and differentiation from competitors. This recognition is vital in a competitive market where consumers are bombarded with choices. A well-established brand conveys trust and credibility. Consistency in branding helps in building a unified and memorable identity.

The Process

1

From start to finish, my process is designed to understand you and your business, then use this knowledge to clarify your message, attract your target audience, and craft a brand that represents your business in the best light. The project starts with client and competitor research. As part of the discovery phase, I put together a mood board of imagery that represents the look and feel you want to convey, font options, color palettes, and more.

2

We’ll work on crafting memorable language around what you want to be known for, and how to make future clients feel good about investing in you. Brand packages include two logo concepts. Clients have the option to make two to three rounds of revisions. Each round provides an opportunity for the client to provide feedback, and the designer to make adjustments.

3

Once the logo is approved, I create a full set of logo versions and file types for digital and print needs. Then I assemble a brand style guide that includes usage guidelines for the logo, fonts and color palette, and mockups of your logo in various contexts.

Brand Identity Package

Client and competitor research, brand messaging, logo design, brand guidelines and mockups can take anywhere from 4 to 8 weeks.

Est Timeline

4 – 8 Weeks

Est Cost

From 5,000

Sketching logo ideas
Design and Branding

What You Get

  • Client and competitor research.
  • Brand strategy
  • Brand positioning and messaging
  • Logo design, color palette, typography
  • A full set of file types to meet your needs across all digital and print requirements including: jpg, png, favicon, svg, ai and pdf.
  • Brand Guidelines outlining proper use of logo, color palette, and font suite.
  • Logo mockups

** Services do not include package design.

FAQs

The clients I choose to work with:

  • Are happy to complete the Discovery Questionnaire within 10 days and maintain timely open dialogue.
  • Appreciate that great design takes time – including thoughtful research, creative exploration, and pixel-perfect implementation.
  • Help keep the project on track by sticking to the original plan and commitments we’ve made together. It makes the process smoother for both of us!
  • Feel confident knowing you’re in good hands. I’ll be guiding the process with my experience and design expertise every step of the way, aligned with your goals.
  • Embrace collaboration and are ready to actively participate to help bring the concept to life.

I firmly believe in the power of brand strategy, and having a full brand with multiple logo versions and formats, with associated color and typography styles and guidelines. This helps ensure a consistent presence across all mediums, build credibility and convey professionalism – something that “just a logo” can’t do.

Brand strategy and design involves the following work:

  • Research
  • Crafting brand messaging
  • Moodboarding
  • Developing logo concepts and working on revisions
  • Creating all of the logo versions and file types
  • Creating the Brand Guidelines
  • Creating logo mockups
  • Communication and administrative tasks

On average, about 6 to 8 weeks.

The pace of the project depends a lot on how quickly you’re able to complete the initial pre-work, and respond to feedback along the way. With smooth communication, most projects are wrapped up ahead of schedule.

Before I can get started, I require you to complete an in-depth Discovery Questionnaire to ensure I get an accurate understanding of you, your business, products and/or services, target market, goals, vision, style, and the scope of work involved. This pre-work is an integral part of the process.

Once that is completed and sent to me, I will be able to determine whether to proceed with the project or not. Regardless, you will be able to save a copy of your answers. I will then send you my proposal and set up a free 15 min consultation for you to ask any questions regarding the project, proposal and pricing.

Once you’ve accepted my contract and made the initial payment, I can get started with the research and planning phase of the project.

For brand packages, I accept payments in installments of:

  • 50% deposit to secure your project.
  • 50% payment prior to delivery of final files.

We can certainly discuss what other design services you would like to have done, which are not included in the Brand Identity package, such as designing social media graphics and business cards.

Like most designers, this is generally not something I offer. I will provide the full range of brand file types to support you in every need.

At the start of the project, I’ll provide a clear overview of the process, including key milestones and an estimated timeline so you’ll know what to expect.

I prioritize open communication, collaboration, and timely responses, to keep things running smoothly. If anything on my end ever causes a delay, you’ll be the first to know. Transparency is part of how I work.

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